Matsukiyo Cocokara & Company and DHC have jointly developed “Shiratama Hatomugi Jelly,” a beauty-focused jelly product. It will be launched in limited quantities from 23 October at Matsumoto Kiyoshi Group and Cocokara Fine Group stores nationwide and online.
Matsukiyo Cocokara & Company and DHC have jointly developed “Shiratama Hatomugi Jelly,” a beauty supplement jelly focused on skin radiance, and will launch it in a 15 g × 28-stick pack priced at ¥3,218. Sales will begin on 23 October at Matsumoto Kiyoshi Group and Cocokara Fine Group stores nationwide, excluding some locations, and through online stores.
Following the initial launch, the product will be sold in a 15-stick pack priced at ¥1,755 through DHC mail-order and DHC directly operated stores from 27 November. Shiratama Hatomugi Jelly is centered on coix seed ingredients and contains 25 mg of yeast-derived cysteine peptides, 50 mg of coix seed extract, 50 mg of lemon balm extract, and 25 mg of elastin peptides per stick. It is a portable, individually wrapped stick product with a pineapple flavor.
Based on the concept of “shiratama beauty,” the product combines beauty ingredients and aims to appeal to a broad range of age groups. It is designed to be easy to consume while out or at the office and to support skin radiance as part of a daily routine.
The related information describes the series as offering “desired ingredients in a delicious and convenient form” and as presenting a new approach to inner care through an expanded lineup.)