BAGEL & BAGEL will begin nationwide sales of rice-flour bagels made with designated rice from Niigata Prefecture’s Takayanagi district on 31 October 2026. The products were developed by employees in collaboration with local producers, and the company will also participate in a related fair promoting expanded rice-flour consumption.
Rice-flour bagels made with designated rice from the Takayanagi district of Kashiwazaki, Niigata Prefecture, will go on sale at BAGEL & BAGEL stores. The products were developed through agricultural training in the area, and many employees participated in local farm work before incorporating rice from the designated variety.
The rice-flour bagels will be sold from 31 October 2026 to 28 February 2027. During the same period, limited-edition savory menu items made with rice from Takayanagi will also be offered. The regular bagel will cost ¥289, while the sweet potato and mugwort varieties will cost ¥311 each.
As part of the Ministry of Agriculture, Forestry and Fisheries’ project to promote increased consumption of rice and rice flour, the company will also participate in the Furusato Rice-Flour Journey Fair. The fair will run from 31 October 2026 to 30 November 2026, with more than 520 participating stores planned nationwide. Start and end dates and prices may vary by store.
In terms of company information, ALTego manufactures and sells rice crackers and operates BAGEL & BAGEL, in addition to being a subsidiary of JFLA Holdings. The company plans to continue expanding products that use local ingredients in collaboration with agricultural training programs.