YAMADA Consulting Group Co.,Ltd. has announced that it will hold a free online seminar on 27 October 2026 to analyze the expansion of Chinese OEMs into Thailand's automotive market and propose strategies for Japanese suppliers.
Chinese OEMs are accelerating their expansion into ASEAN, and localization is progressing in the Thai market as well, while the declining share of Japanese OEMs has been highlighted. Based on examples of expansion into Thailand, this seminar will analyze the factors shaping conditions on the ground and explain the changing environment faced by Japanese suppliers.
The first session will focus on the background to Chinese OEMs' expansion into ASEAN and the factors driving purchasing decisions, with Kato Kenta (加藤 健太) serving as a speaker. The second session will explain the expansion of Chinese companies in the Thai and ASEAN markets and its impact on Japanese suppliers. The third session will propose survival strategies for Japanese suppliers.
The seminar will be held on 27 October 2026 from 16:00 to 17:00 (Japan time) in an online format (Zoom webinar), and attendance is free. It is intended for executives and corporate planning personnel at Japanese automotive suppliers, and advance registration is required.
The organizer is YAMADA Consulting Group Co.,Ltd., and registration and further details are available at the designated URL. Experts from across the group, including its local offices, will speak at the seminar and explain procurement practices among Chinese OEMs and suppliers in the Thai market, as well as measures for Japanese suppliers.