A Tokyo Soir rental dress store has opened in Omiya Ward, Saitama City. Store visit reservations have increased amid growing demand for rentals, with notable numbers of customers visiting from outside the area.
Tokyo Soir, a women's formalwear company, will open a new “Tokyo Soir Rental Dress” store in Omiya Ward, Saitama City. It will be the company's third store nationwide, following the Minami-Aoyama and Nagoya stores, and the opening is reportedly in response to growing local demand for rental services.
According to the article, the total number of rentals increased 61%, while store visit reservations also rose 28%, with customers visiting from outside the area as well. Reservations are reportedly booked out one month ahead.
The reasons for opening in Omiya are cited as part of the background to the store opening, with the company reportedly seeking to improve convenience for local customers and meet demand for weddings and parties.