成豊建設 is strengthening its employer branding by using TalentX's RXO recruitment strategy consulting service. It has articulated what makes the company an attractive place to work and developed its mission, vision and values, with the aim of reflecting a shared sense of unity and alignment with its principles in recruitment.
成豊建設, which has built its business nationwide on its high technical capabilities and the strong cohesion of its field teams, adopted TalentX's RXO recruitment strategy consulting service to build the foundation for its employer branding. The project provided end-to-end support, from articulating what makes the company an attractive place to work through to developing its MVV (mission, vision and values). It established a foundation for aligning perspectives across the organisation and deepening understanding of candidates.
In the background to the adoption, the company recognised the need to communicate a consistent, company-wide sense of what makes 成豊建設 unique. With ongoing support, the development of its MVV progressed in stages alongside the articulation of principles that can easily remain abstract, incorporating the voices of field teams and management to create guiding principles that serve as a roadmap.