Craftspeople use smartphones to quickly shoot and share videos of their techniques. The long-established company known for its gold-leaf soft-serve takes on the challenge of passing skills on to the next generation

箔一 adopted the business-chat-style video-sharing service Knowledge Video to strengthen the transfer of technical skills in the workplace. Because the company has many technicians, some staff are not comfortable operating PCs, and the ability to film videos on smartphones and share them on the spot was the deciding factor.

When the service was introduced, representatives of L is B visited the factory and explained how to use it directly to the craftspeople. Many staff members were keen to try something new, and videos of routine work increased through filming and posting, helping training take root in the workplace.

The videos show the craftspeople's hands and the finer points of their work, while voice recordings convey cautions. For product descriptions, attention was also paid to caption accuracy, and a system was established to register relevant terms in an internal dictionary and reflect them in the automatic captions. Knowledge and experience in explaining products are considered particularly important for high-priced items.

For customer-service know-how, experienced staff members were selected for filming. The videos were shared so that younger employees could learn how veteran staff at other stores speak with customers and arrange displays. The company has also expanded its use of videos to convey the founder's vision and communicate its management policies.