Shinjuku Nakamuraya's Ajibunka (Taste Culture) retort curry series was launched with 3 products, Chicken Curry, Beef Curry and Vegetable Curry, after a review of the domestic ingredients and spice blends. Each contains 280g and is priced at approximately ¥864 to ¥1,080.
This feature introduces the evolution of Shinjuku Nakamuraya's retort curry, summarising with photographs and commentary how the Ajibunka (Taste Culture) series was developed. Development was led by Kawamura Yusuke (川村裕介) and Nishio Sadao (西尾定雄), with the recipes created on the assumption that consumers would taste them at home.
The lineup consists of 3 products, Chicken Curry, Beef Curry and Vegetable Curry. Each uses domestic ingredients: the chicken curry contains domestic bone-in chicken, the beef curry domestic wagyu beef, and the vegetable curry domestic vegetables and beans. The prices are ¥864 for Chicken Curry, ¥1,080 for Beef Curry and ¥864 for Vegetable Curry.
The article explains that, to preserve flavour in a retort food product, the company repeatedly tested spice blends that could withstand temperature fluctuations and long-term storage. It highlights the pursuit of the right combination of the aromatic roux and the ingredients.
The article was covered in detail in the August 2017 issue of Tokyo Walker 2017, released on 20 July 2017, which also included information on purchasing back issues.