[Survey] Decoding the “Ability to Keep Changing” of Companies More Than 100 Years Old Through Data from 314 Companies | 150th Anniversary Initiatives | 150th Anniversary Special Website | DNP Dai Nippon Printing Co.,Ltd.

As the environment surrounding companies undergoes major changes, including population decline and the advance of generative AI, DNP conducted a survey on management attitudes at long-established companies among companies with more than 100 years since founding and sales of at least ¥10 billion, receiving responses from 314 companies. The results show that long-established companies have not simply maintained their traditions. Instead, they have continued to change their businesses and organisations to suit their environment while carrying forward their core principles.

In the survey overview, the strength most frequently cited by long-established companies was reviewing their business content and structure in response to changes in the times and environment (46.6%), ahead of brand strength and reliability. The survey also noted that while companies changed their personnel, markets and sales methods, their corporate mottos and management philosophies remained intact. Fast-growing companies were more likely to link their philosophies to day-to-day business decisions, highlighting the importance of a core that enables continuity and growth.

A total of 66.5% of companies viewed their customer base and relationships of trust as the foundation of competitiveness, while approximately 80% continued to develop their founding strengths. A total of 42.5% cited customer issues as a driving force for innovation, and approximately 70% of growth companies emphasised dialogue and co-creation with customers. In an analysis of six management types, DNP was classified as a philosophy-and-challenge type. Companies with strong growth trends were found to be more likely to engage routinely in challenges, small-scale trials and the use of failures.

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