TSI Holdings plans to acquire 東洋エンタープライズ, which operates the souvenir-jacket brand Tailor Toyo, and its sales company レイラニトレーディング as subsidiaries. It plans to acquire 87.7% of 東洋エンタープライズ and 100% of レイラニトレーディング, although the purchase price has not been disclosed and the completion date and other details of the transfer remain under discussion. The acquisition could lead to stronger brand strategies and overseas expansion.
TSI Holdings announced plans to acquire a majority stake in 東洋エンタープライズ, which produces souvenir jackets, and its sales company, レイラニトレーディング, as subsidiaries. It is expected to hold 87.7% of the shares of 東洋エンタープライズ and 100% of レイラニトレーディング, while the purchase price has not been disclosed. The completion date and other details of the transfer will be discussed going forward.
東洋エンタープライズ traces its roots to 港商商会, founded in the 1940s, and has expanded its business from importing and exporting textiles to supplying souvenir jackets to U.S. servicemen. Through the acquisition, TSI Holdings plans to strengthen its brand portfolio, expand its customer base through MIX.TOKYO and promote Japanese-made products in overseas markets.
In recent years, TSI Holdings’ American casualwear brands, including AVIREX and Alpha Industries, have performed well. Through the integration of the group’s brands, including Tailor Toyo, the company aims to expand its market share. It also plans to strengthen its brand strategy under its medium-term management plan, expand sales channels using e-commerce, and raise its profile in overseas markets.