かどや製油 announced ISOLETTA sesame oil for Western cuisine and held an event in Tokyo to unveil a brand refresh marking its 168-year history and a new commercial. Actress Anne (杏) appeared at the event, where the commercial and the product's features were presented.
かどや製油 held a brand renewal and new product launch event in Tokyo, refreshing its corporate brand while looking back on its 168-year history. The company expressed its commitment to enhancing the value of sesame worldwide through a new purpose and unveiled a new design for its English logo for the first time.
The new product for Western cuisine, ISOLETTA, is scheduled to launch on 1 September. The event highlighted how the company's low-temperature roasting technology had been brought to fruition in a sesame oil that can be used every day in Western cooking. The label features a design evoking Shodoshima, and the name was explained as meaning “small island” in Italian.
In the second half of the event, Anne (杏) premiered the new commercial, “Anne (杏) Encounters Sesame Oil,” and tasted salmon carpaccio and a carbonara-style dish with Chef Fabio. The commercial will be released sequentially from 1 September and begin nationwide broadcasting on 7 September.