NIPPON ACCESS will jointly conduct a student-participation habit-improvement project with the University of Marketing and Distribution Sciences in Kobe through industry-academia collaboration, aiming to address the social issue of breakfast skipping. The project is expected to run for approximately six months through February next year.
As part of the activities of the Breakfast Improvement Committee (provisional), NIPPON ACCESS is pursuing an industry-academia initiative addressing the social issue of breakfast skipping. The joint project is titled “Designing Breakfast Habits for University Students” and is scheduled to run for approximately six months through February next year.
People in their 20s and 30s, among whom breakfast skipping is particularly common, have been designated as the primary target. The project will consider measures to increase opportunities to eat breakfast. The presenter is Yamamoto Daisuke (山本大介).
The collaborating institution is the University of Marketing and Distribution Sciences in Kobe, with the project aiming to develop specific measures through industry-academia collaboration. Further details are expected to be published later in the digital edition.
This initiative is a report based on a news release, and further updates and the disclosure of results are awaited.