伊藤園 is launching 4 SOT canned products and a new PET-bottle series to strengthen the growth platform for TULLY'S COFFEE. It aims to increase its market presence ahead of the 30th anniversary of Tully's arrival in Japan next year.
伊藤園 has outlined a policy of further strengthening the growth platform for TULLY'S COFFEE. While maintaining the strong performance of its core bottled-can series, it launched 4 SOT canned products in September and a new PET-bottle product series in October.
Ahead of the 30th anniversary of Tully's Coffee's arrival in Japan next year, the company aims to increase its market presence by using the quality unique to the shop brand as a foundation of value.
The coffee beverage market is expected to remain challenging through the first half of fiscal 2026, owing to price revisions, weather-related factors and consumers' inclination to economize amid rising prices. Efforts to communicate new value, centered on SOT cans, are under way.
伊藤園 is expected to continue seeking to develop demand through a range of initiatives.