“SAKAE Christmas Memories 2026,” a new winter tradition in Nagoya’s Sakae area, has launched. Matsuzakaya Nagoya and other facilities will collaborate to present music, lighting and experiential events during the period.
J. FRONT RETAILING Co., Ltd. (JFR) announced that it will hold “SAKAE Christmas Memories 2026,” a Christmas event staged across Nagoya’s Sakae area. The event will run from 14 November to 25 December 2026, with Sakae-based facilities including Matsuzakaya Nagoya, Nagoya PARCO and HAERA serving as hubs and collaborating with local businesses, educational institutions, government bodies and community organizations to create a vibrant winter season.
In its first year, the event aims to create a Christmas that remains in visitors’ records and memories through music, light, crafts and participatory experiences. It is positioned as a community co-creation project intended to develop into a continuing winter tradition.
The main program includes live performances and illuminations at the opening ceremony, co-hosted by Chubu Electric Power MIRAI TOWER, and lantern displays illuminating Sakae at night. The Ornament Exchange, co-hosted by The Chunichi Shimbun, will feature ornament-making using offcuts and an attempt to set a world record, with students from Nagoya Zokei University supporting the design and operation.
A music parade featuring Christmas songs will also travel through the city. It will be held on 5, 6, 13, 20 and 24 December 2026 at venues including Matsuzakaya Nagoya, inside the Chunichi Building and around MIRAI TOWER.
The official website is scheduled to launch on 2 November 2026. The event overview will include the organizers, co-organizers and supporting organizations, with further details to be released in stages.