An initiative to introduce Hokuriku food and sake to overseas buyers is under way through collaboration between the three prefectures and JETRO. It appears to be aimed at promoting exports of food products and alcoholic beverages from Hokuriku.
The three Hokuriku prefectures and JETRO have launched an initiative to introduce Hokuriku food and sake to overseas buyers. The article provides no details on the schedule or specific products.
The article only outlines a Hokuriku regional initiative aimed at developing overseas sales channels and does not indicate any further updates.