AOYAMA TRADING Co.,Ltd. has announced its first tie-up with ABEMA’s popular dating reality show “Today, I Fell in Love.” Under the theme of high school students choosing their first suit, the company will propose a “destiny suit.” Starting 2 November 2026, initiatives for first-time suit buyers will be rolled out at Yofuku no Aoyama stores nationwide.
AOYAMA TRADING Co.,Ltd. has announced that it will launch its first tie-up with ABEMA’s original dating reality show “Today, I Fell in Love.” Timed to the period when high school students graduate and begin a new chapter in their lives, the initiative aims to convey to students wearing a suit for the first time the reassurance that there is a suit that suits them, by portraying them as they are.
As part of the tie-up, a 24-page pamphlet for first-time suit buyers will be distributed at Yofuku no Aoyama stores nationwide, along with posters, point-of-purchase displays and the launch of a special website. The pamphlet will depict realistic everyday life linked to the show’s distinctive world, expressing a Before & After filmed at a school under the theme of a “destiny suit.”
The participants are Akiyama Mizuki (秋山みづき), Okumura Raito (奥村頼斗), Nagase Sara (永瀬さら) and Matsumoto Issai (松本一彩), with a special page prepared for the rollout. Similar collaboration initiatives are also planned for the future, and initiatives are expected to continue in line with the first-time suit-buying season.
ABEMA’s “Today, I Fell in Love” is currently being broadcast, and the initiative will target empathy among high school students of the same generation as the show’s viewers.