Shinsegae Group announced its regular personnel changes for 2027, promoting 36 people and setting out plans to accelerate generational renewal. Kim Hong-guk is set to become e-Mart’s incoming representative and will oversee both SSG.COM and e-Mart.
Shinsegae Group announced its regular executive appointments for 2027, stating that it aims to improve the group’s organisational capabilities by promoting 36 people while pursuing stability and change at the same time.
Kim Hong-guk, representative of SHINSEGAE CASA, is set to become e-Mart’s incoming representative and will concurrently oversee e-Mart and SSG.COM to strengthen online and offline competitiveness. Kim has experience in merchandising and sales at e-Mart and previously led the company’s return to profitability.
After becoming representative of SHINSEGAE PROPERTY in June, Chairman Jeong Yong-jin (鄭溶鎭) is scheduled to officially become representative of e-Mart following a shareholders’ meeting, establishing a structure under which he directly leads major group companies.
In the management strategy office, Choi Tae-kwon, representative of SSG.COM, was appointed head of management support, while Park Seung-hak, head of the external cooperation division, will handle external relations and organisational integration. Shinsegae Group also looks ahead to expanding AI and new business areas.