Kawai Musical Instruments Mfg. Co., Ltd. will strengthen sales of original merchandise to raise brand awareness. As its first offering, it produced mugs for the Kissa Kawai display booth at Hamamatsu Station and launched an online shop for merchandise purchases. Sales have been strong, and the company plans to expand the lineup going forward.
Kawai Musical Instruments Mfg. Co., Ltd. has announced plans to strengthen sales of original merchandise to raise brand awareness. This is expected to expand the range of merchandise bearing the company logo and broaden its fan base.
As its first offering, the company produced mugs following the exhibition of Kissa Kawai, a company display booth located inside the Tokaido Shinkansen ticket gates at JR Hamamatsu Station. It also launched an online shop for merchandise purchases.
The company plans to expand the lineup going forward, and is reported to be seeking to raise brand awareness through its sales operations.