Yano Research Institute surveyed the employee engagement diagnostic and survey cloud market, forecasting a market size of ¥13.3 billion in 2025 and ¥15.8 billion in 2026. The accelerating shift in demand from measurement to improvement is driving new adoption, particularly among regional companies.
The employee engagement diagnostic and survey cloud market, measured by provider revenue, was estimated at ¥13.32 billion in 2025, representing substantial growth from the previous year. The shift to packages that not only measure engagement scores but also provide functions for translating the results into improvements is accelerating.
Demand is shifting from “measuring” to “using measurement results to drive improvements,” and new adoption is expanding, particularly among regional companies. More providers are combining ongoing support and consulting services, helping drive market expansion.
The 2026 market is expected to reach ¥15.8 billion, with growth of 118.6% year on year forecast. The shift in demand from measurement to improvement and the expansion of new adoption in regional markets are expected to continue over the next several years.
Going forward, interest is expected to grow in consulting and integrated fields such as talent management, while the market growth rate is forecast to moderate through 2030.