有楽製菓 launched a new brand, Milk Mania, separately from Black Thunder, at ¥86. The product is being brought to market as a new offering that puts its milk flavor front and center.
Confectionery maker 有楽製菓 has announced its new brand, Milk Mania, and launched it at the low price of ¥86. It is being brought to market as a new line that emphasizes a milk-based flavor distinct from its established signature products.
The article focuses on the new brand's pricing and market strategy, while reporting on its expected sales rollout and promotional activities. Related photographs include footage from the manufacturing site and promotions featuring a branded bus.