In a speech by President Trump, Audi announced that it would build a new plant in Georgia. The investment is approximately ¥660 billion, and the facility will be the company's first production site in the United States.
In a speech in Georgia, President Trump announced that Audi, part of Germany's Volkswagen Group, would build a new plant in the state. The investment is reported to total $4.2 billion (approximately ¥660 billion), and the project is intended to be promoted as an achievement of tariff policy ahead of the midterm elections.
The new plant will be Audi's first production site in the United States, with annual production capacity of up to 200,000 vehicles and approximately 4,500 jobs expected. Construction is scheduled to begin in 2027, with production expected to start in the late 2020s.
Audi said that US sales fell 16% year on year in 2025 because of the impact of tariffs. CEO Gernot Döllner indicated that the company intends to unlock its potential in the US market through local production.
Republican candidates are trailing their Democratic opponents in the state's Senate race, while the gubernatorial election is also considered competitive. The project is therefore viewed as material Trump can use to promote job creation.