The 12 October 2026 issue of Door-to-Door Sales Journal reports on POLA’s improved customer mix through strengthened in-person training, the decline in July shipments, ALMADO’s increased investment in eggshell membrane research, changing senior acceptance of AI customer service, and FANCL’s consolidation of its mail-order magazine.
POLA is reported to have improved its customer mix by strengthening in-person training. This is expected to strengthen customer service and sales activities on the front line.
Shipments of cosmetics in July fell 1.1%, marking the first decline in 11 months. This suggests an industry-wide trend shaped by economic conditions and the course of demand.
ALMADO has stepped up investment in eggshell membrane research and is reported to be aiming to develop materials and enhance product value.
There is a view that greater acceptance of AI customer service among seniors will drive changes in customer touchpoints for cosmetics. FANCL has announced plans to consolidate its mail-order magazine into Floomy, a mail-order information magazine.