The “QBB Cheese Dessert 6P” commercial, “Here I Am,” conveyed by Keita Machida (町田 啓太) performing a self-accompanied song, will rerun nationwide from 1 November (Sunday). The commercial's structure and story remain unchanged, and campaign information will also be presented.
The rerun of the commercial has been announced, with nationwide broadcasts beginning on 1 November. The commercial is for “QBB Cheese Dessert 6P,” and will once again deliver a message from Keita Machida (町田 啓太) performing a self-accompanied song.
The release includes an overview of the commercial, including an introduction to the commercial story developed from “customer feedback,” along with multiple stills from the commercial. It also discusses the response compared with the previous year and the appeal of the video.
The product series is performing well. The release states that sales and response are expected to exceed 130% of the previous year, and also reports cumulative sales of 200 million packs. Information on a giveaway campaign through the official website and SNS accounts is also provided.
Alongside the commercial rerun, the release aims to raise awareness of QBB Cheese Dessert 6P as part of the brand's public relations activities, based on information provided by the official source as the point of contact for inquiries.