はせがわ, which sells Buddhist altars and ritual articles, has launched prayer beads designed with San-X’s popular character Sumikko Gurashi via e-commerce, targeting younger consumers’ purchasing interest.
はせがわ launched prayer beads designed with San-X’s character Sumikko Gurashi via e-commerce on 11 September.
The prayer beads feature a Sumikko Gurashi design and appear intended to appeal to younger consumers.
The product is sold through e-commerce, and future developments may include continued efforts to strengthen its appeal through the online channel.