Chugoku Electric Power and gas companies in the Chugoku region are introducing a succession of characters to promote their residential electricity sales, seeking to build brand recognition mainly in Hiroshima and the surrounding region. The report describes efforts to project an approachable image through advertising as competition intensifies.
Chugoku Electric Power and gas companies in the Chugoku region are introducing characters to promote their residential electricity sales businesses. The reported aim is to increase awareness among consumers.
Competition for market share among electricity providers, including major companies and new entrants, is intensifying. Companies are seeking to strengthen their competitiveness by projecting an approachable image through advertising and other means.
The report says that using such characters to promote brand recognition is regarded as one important measure in the competitive regional market.