A general incorporated association supporting Japanese companies’ overseas expansion is inviting exhibitors to participate in “Malaysia POP UP 2026,” a hybrid event combining test sales, meetings with local buyers and live commerce at Sunway Velocity Mall in Kuala Lumpur, Malaysia. The event will run for 4 days from 24 to 27 September 2026.
The International Business Linkage Organization will hold “Malaysia POP UP 2026,” a dedicated retail and business-matching event for Japanese brands, at Sunway Velocity Mall as part of its support for overseas expansion into Malaysia. The event will run for 4 days from 24 to 27 September 2026, and applications from exhibitors are now open. The program will be held at a major mall visited by local families and will combine opportunities for business meetings with local buyers and digital outreach.
The event provides practical overseas expansion support by integrating “test sales (B2C),” “buyer meetings (B2B)” and “digital promotion.” Test sales will be conducted over 4 days at a special atrium venue inside Sunway Velocity Mall in central Kuala Lumpur. Local buyers will be selected in advance, with business meeting opportunities guaranteed, while digital outreach will be conducted through TikTok video distribution and multilingual live commerce.
The application deadline for exhibitors is 22 August 2026, although applications may close before the deadline once capacity is reached. Each booth measures approximately 0.91m × approximately 1.83m and includes a table, chairs and overall decoration as basic equipment. Applications are accepted through the official form. The event is titled “Malaysia POP UP 2026.”