Taiwanese travel-tech company Fontltrip, the JTB Group and Goodfellow's JTB announced a business partnership and will begin offering TOHOKU FunPASS, a digital tourism pass designed for travel around the Tohoku region. They will also promote tourism DX initiatives aimed at attracting visitors to regional areas of Japan.
Taiwanese travel-tech company Fontltrip, Japan's JTB Group and Goodfellow's JTB have begun a full-scale business partnership to promote cross-border tourism. The companies aim to establish digital tourism infrastructure that enables users to complete reservations, payments and admission seamlessly.
Through the partnership, they will use tourism facilities and regional networks in Japan to promote travel to regional areas among international visitors to Japan, while also working to advance tourism DX and sustainable regional tourism.
The digital tourism pass TOHOKU FunPASS, designed to promote travel across the wider Tohoku region, will be on sale from 10:00 a.m. on 1 October 2026 through 11:59 p.m. on 31 March 2027. Admission can be completed using a QR code on a smartphone, with no paper ticket required.
The pass includes special benefits through partnerships with local restaurants such as Gyutan Sumiyaki Rikyu, commercial facilities and transportation providers. Use must begin within 30 days of purchase. The three plans combine 2-day and 7-day passes and are priced from ¥4,500 to ¥9,800.