Kawai Music Classes, operated by Kawai Musical Instruments Manufacturing Co.,Ltd., has revamped the design of its official character “Kawai-chan” to mark its 70th anniversary, and simultaneously announced the launch of a website and the release of 70th-anniversary merchandise and LINE stickers.
To mark its 70th anniversary, Kawai Music Classes will redesign its official character “Kawai-chan” to create a look that appeals to a broader range of generations. It will also launch the Kawai-chan website and sell keychains as limited-edition 70th-anniversary merchandise.
The Kawai-chan keychain will be available in 5 colors and go on sale on 2 November 2026. It measures 12.5 cm, comes with a ball chain and will be sold for ¥660 including tax through the official Kawai online shop.
The LINE stickers “Kawai Music Classes Kawai-chan Official Stickers 2” and “Moving Kawai-chan Stickers” are scheduled for release soon. There will be 24 types in total: 16 static stickers and 8 moving stickers. The static stickers will be sold for 70 LINE Coins or ¥190, and the moving stickers for 100 LINE Coins or ¥320.
The Kawai-chan website is scheduled to be updated regularly with content such as drawing songs, rhythm games and four-panel comics. The website URL is posted on the education website.