Live stream from around 9:00 p.m. on Saturday, 22 August. New Xperia product to be announced on 25 August, Cinema Line FX5 launch postponed, major price increases for professional camcorders, new PS Link USB adapter, world's first wellness VAIO and more.

A Sony-related live stream held on the evening of 22 August indicated that the new Xperia product is scheduled to be publicly unveiled at 11:00 a.m. Japan time on 25 August 2026. The announcement will be presented as a YouTube Premiere, with publication on the official YouTube channel being prepared.

The launch of the Cinema Line FX5 was announced as postponed, with related accessories including the ILME-FX5 also subject to the delay. The reason given was production-related, and no new launch timing had been provided.

Shipping prices for professional camcorders, mainly the FX6, FX3 and FX30, are expected to be revised, with an average increase of approximately 12%. In particular, the FX3 is expected to rise by ¥110,000, exceeding its previous price increases. Shipping prices for professional video equipment will also be revised.

In the VAIO business, an early preview of VAIO Wellness Care, described as the world's first system capable of measuring vascular and heart-rate information, has become available on models including the VAIO SX14-R. In addition, the VAIO 2026 Last Summer Campaign offers 10% off eligible models through 18 September.

In the BRAVIA home theater segment, a hands-on review examining the HDR reproduction of the BRAVIA 9 II XR90M2 series was published. In the PlayStation segment, launch information was reported for a new PS Link adapter and new DualSense Edge, along with the reservation start date for the Pulse Elevate wireless speaker.

Other developments reported included the execution of a definitive agreement to establish a joint venture between Sony Semiconductor Solutions Corporation and TSMC, inventory trends immediately before the launch of the IER-M500, and an extension of the crowdfunding campaign for wena X.