The TOKYU Group will hold the “Tama-Plaza Nagano Festival: Taste, Enjoy, Savour and Experience!” for the first time in partnership with Nagano Prefecture. The festival will run from 29 October to 4 November 2026 at Tama-Plaza Terrace and other venues, featuring activities that showcase Nagano’s food and culture.
Based on the comprehensive partnership agreement signed with Nagano Prefecture in 2025, the TOKYU Group will hold the “Tama-Plaza Nagano Festival: Taste, Enjoy, Savour and Experience!” for the first time at Tama-Plaza Terrace and TOKYU Department Store Tama-Plaza. The main event will take place on 31 October and 1 November 2026, alongside a fair featuring well-known Nagano restaurants and specialty products.
The event will offer a stamp rally covering 6 spots, an AR experience and a meet-and-greet with Arukuma, Nagano Prefecture’s PR character. Participants who visit all 6 spots and collect every stamp will receive Arukuma merchandise as a prize.
The AR experience will use smartphones to visualise Nagano’s historical and cultural heritage, including AR features based on the Jomon Venus and Matsumoto Castle. Information is also provided on the possibility of cancellation or changes in severe weather.
The event will be organised jointly by TOKYU Retail Management, TOKYU Department Store, TOKYU Malls Development, Nagano TOKYU Department Store, TOKYU CORPORATION and Nagano Prefecture, with the aim of bringing the attractions of Nagano’s food, products, culture and tourism to customers along TOKYU lines.