Seiko Group held a special event, “THE GIFT OF TIME,” at Pace Gallery in New York, conveying the value of “time etched in the heart” to audiences around the world through an immersive exhibition exploring the uniquely Japanese aesthetic concept of “ma (MA).”
On 6 October 2026 (local time), Seiko Group held a special event at Pace Gallery in New York as part of its global project, “THE GIFT OF TIME.” The event sought to share Japan’s view of the value of time and the concept of time etched in the heart with audiences around the world, presenting an immersive exhibition and programme in which visitors could experience “ma (MA)” amid the vitality of New York.
The venue featured exhibitions expressing “time” from 3 perspectives: “History,” “Culture” and “Space.” They introduced the founder’s philosophy and the history of Grand Seiko, as well as artworks and craftworks selected by Wako. A screening of the short film “THE GIFT OF TIME: Living with Time” and a session featuring Kengo Kuma were also held.
From the “History” perspective, the exhibition presented the founder’s philosophy, the origins of Grand Seiko and representative works. The “Culture” perspective introduced artworks and craftworks conveying Japanese aesthetics and craftsmanship. The “Space” perspective expressed “ma (MA)” as a physical space through a tea room designed by Kengo Kuma and architectural models.
A tea room was installed on the venue’s 6th floor, offering an immersive experience through a tea ceremony led by an associate professor of the Urasenke school of tea and a special programme by New York food and beverage professionals. A limited Credor pop-up was also held at the same time, from 1 October to 2 November 2026, at the Grand Seiko Flagship Boutique New York in New York.