Takayuki Koike (小池孝幸), president of Valor Holdings, told the Gifu Shimbun why the company is pursuing a manufacturing-to-retail model and how it plans to differentiate itself. The company plans to sell products from its subsidiaries through its own supermarkets, with the manufacturing-to-retail model at the core of the strategy.
Valor Holdings is advancing a manufacturing-to-retail model in which the group handles everything from manufacturing and logistics to sales. It has brought companies involved in livestock, seafood, seasonings and other products under its umbrella, and sells its own products through its Valor food supermarkets.
President Takayuki Koike (小池孝幸) said that branded manufacturers' products are easily drawn into price competition, while a manufacturing-to-retail model can serve as an important means of differentiating the company from its competitors. He emphasized the group's manufacturing-to-retail initiatives.
Based on an interview with the Gifu Shimbun, the article reports that Valor Holdings is developing its business strategy around the manufacturing-to-retail model.