TRIAL Holdings established RIALT, a new company for its private-label-focused specialty apparel store “Rialt.” The company was launched effective 1 April 2026, with plans to open stores outside the group in the future.
TRIAL Holdings is moving ahead with the full-scale rollout of RIALT (Rialt), a specialty apparel store centered on private-label products, and established the new company RIALT effective 1 April 2026. The company has capital of ¥10 million, and Uchiyama Tomohiro (内山 智博) became president. Its head office location in Minato-ku, Tokyo, was also registered in connection with the company's establishment.
Rialt is a low-priced specialty apparel store centered on private-label products, offering items intended for everyday use. Its primary target is households with children in their 30s and 40s. TRIAL has previously developed the “Room & Out” private label and has outlined plans to open Rialt stores in external commercial facilities, but will first consolidate the format within the group.
The first store opened on the fourth floor of the Seiyu Sangenjaya store. Its sales floor, initially approximately 90 tsubo, was expanded to approximately 120 tsubo in March 2026. The second store opened an approximately 120-tsubo sales floor inside Mega Center Trial in Hamakita. The third store opened on the second floor of Seiyu The Mall in Sendai Nagamachi, with a mall-format location adjoining a specialty apparel zone under consideration. The fourth store updated the apparel sales floor at the Sue store, and the fifth store opened at the Hyuga store.
The rollout continued, with a large-format store of up to approximately 300 tsubo opening on the second floor of the Kawabe store in August. In September, the seventh store opened inside a newly built supercenter at the Kanegasaki store, among other locations, diversifying store formats and locations as the company continues its tests.