The QD-OLED-equipped BRAVIA 8 II XR80M2 series has been announced in Japan, with 65-inch and 55-inch models scheduled for launch. Prices are ¥605,000 and ¥462,000, respectively, including tax, and the series is positioned as a higher-end model priced below the A95L. Sales began at the same time as the announcement, and the launch date has been reported as 19 September 2026.
The QD-OLED-equipped BRAVIA 8 II (XR80M2 series), which had previously launched overseas, has now been officially announced in Japan, with 65-inch and 55-inch models going on sale. According to Sony's official information, prices at the Sony Store are ¥605,000 for the 65-inch model and ¥462,000 for the 55-inch model, including tax.
The XR80M2 uses a new QD-OLED panel and is said to deliver the color gamut of XR Triluminos Max, with improved contrast expected from its higher peak brightness. It is described as being brighter than the A95L from another generation. Based on the information provided in the article at present, the names XR Contrast Booster and XR Contrast Pro are mentioned in connection with feature comparisons.
In terms of design, the front and rear designs are similar to those of the A95L series. However, BRAVIA CAM is not included with the XR80M2 and remains available separately, while the TV does not have a center speaker terminal. If priority is given to an audio design intended for use with an AV receiver, the A95L series may be an option.
Looking ahead, additional information has been published on the 2026 BRAVIA product lineup, including the XR90M2 and XR70M2 series, and other models besides the XR80M2 have also been introduced. The launch date is 19 September 2026 (Saturday), and no sizes other than 65-inch and 55-inch models have been specified at present.