MONOGATARI CORPORATION aims to build an organization that respects every employee's “own story,” centered on the management philosophy “Smile & Sexy,” which dates back to the company's founding. Through the efforts of Shimada Aika (嶋田愛香), the company introduces practices including the Monogatari Recipe and its Paradigm Shift-related culture.
MONOGATARI CORPORATION, which operates diverse brands including Yakiniku King and Marugen Ramen, has established an organizational culture that respects each individual's personality and life, centered on the management philosophy “Smile & Sexy,” which it has carried forward for many years. The policy of placing individual dignity above organizational dignity has been a core principle since the company's founding and has taken root as a guide encouraging people to live without fear of self-expression.
Shimada Aika (嶋田愛香) began her career as a partner at Marugen Ramen after working as a full-time homemaker. After obtaining store manager certification and being appointed as a regular employee, she is now responsible for disseminating the company's philosophy in the Human Resources Support Department. Her career has developed through embodying “Smile & Sexy” and providing opportunities for growth within the organization.
As an initiative to disseminate the philosophy, the Monogatari Recipe is distributed every year to all employees and partners. A culture has taken root in which employees write down their goals and visions for the future and publish them on the internal portal. Openly sharing individual development plans helps align the direction of the organization as a whole.
In addition, as an initiative to promote individual awakening, the company announced the Declaration for Individual Awakening for all employees in 2026, following its 2022 D&I Declaration. The declaration expresses the idea of pursuing exceptional personal growth by communicating one's own thoughts and through learning, taking on challenges and experiencing failure.