The Chinese government has indicated its aim of developing anime, games and related products as a new pillar of service exports, strengthening soft power and promoting domestic brands. Chinese companies are also increasingly using the customer-drawing power of Japanese content to expand their distribution channels worldwide.
The Chinese government has outlined a policy of developing anime, games and related products as a new pillar of service exports.
The stated objective is to strengthen soft power, improve the country's image and promote domestic brands.
Even as Japan-China relations deteriorate, Chinese companies are increasingly using the customer-drawing power of Japanese content as a catalyst to expand their distribution channels worldwide.