よつ葉乳業 announced new products made with 100% Hokkaido-produced raw milk and a brand refresh at its 2026 autumn new product presentation. The company is set to accelerate its overseas expansion into Southeast Asia, including Taiwan, by eliminating the surplus of skim milk powder and extending product shelf life.
よつ葉乳業 announced new products made with 100% Hokkaido-produced raw milk and a brand refresh at its 2026 autumn new product presentation. It outlined measures to enhance the value of its core domestic products while maintaining its policy of keeping prices unchanged.
The company began exporting to Taiwan in 2013 and aims to establish a premium image in the Taiwanese market. It positioned Taiwan and Southeast Asia as its most important strategic regions going forward and outlined plans to strengthen the development and proposals for new products.
It also disclosed plans to use social media and experiential events as part of efforts to incorporate consumer feedback into product development. The company also indicated its intention to accelerate the development of products using Taiwanese oolong tea leaves and their rollout in Southeast Asia.
As part of efforts to make its overseas expansion more concrete, the company is reportedly set to accelerate the expansion of overseas markets by eliminating the surplus of skim milk powder and extending product shelf life.