Against the backdrop of rapid advances in generative AI and the increasing automation of advertising operations, transcosmos held an online seminar presenting a practical roadmap for a Who × What strategy using VOC data and for using AI search and agents. A report on the conclusion of the seminar has been issued.
Advances in generative AI and platform AI are driving the automation of marketing methods and creative production at scale. At the same time, companies were said to face the challenge of focusing only on short-term digital metrics and losing sight of true business growth.
The seminar aimed to present a strategy for building a Who (who) × What (what) framework to gain an advantage over competitors in the AI era, starting with the data asset of each customer's voice (VOC) that the company has cultivated over many years. It also presented a practical roadmap for using AI search and agents (LLMO/GEO).
Speakers included representatives of Strategy Partners, Plaid, Structure & Signals and transcosmos. Topics covered during the sessions included N1 insights for drawing out customers' candid views, CRM integration and integrated AI × search diagnostics.
The seminar was held online on 9 October 2026 from 15:00 to 17:30, was free and required advance registration. A report on its conclusion has been issued. The details introduced multiple speakers and the session structure, and the event concluded with closing remarks.