A powerful partnership between restaurant operations expert グルメ杵屋 and wagyu expert 萬野屋: 「すき焼きしゃぶしゃぶ杵屋萬野」sets its sights on the world.

Restaurant operations expert GOURMET KINEYA CO.,LTD. and wagyu specialist 萬野屋 have joined forces and announced plans to develop the new “杵屋萬野” brand of sukiyaki and shabu-shabu for global markets.

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The story

A restaurant operations expert and a wagyu specialist have announced plans to collaborate on launching a new brand, with a business centred on sukiyaki and shabu-shabu.

The new brand is named “Sukiyaki Shabu-Shabu 杵屋萬野.” The description indicates that the company is considering expansion into overseas markets, drawing on its experience in Japan.

At a glance

Event typeAnnouncement of partnership

Brand nameSukiyaki shabu-shabu 杵屋萬野

Participating companyJoint venture between GOURMET KINEYA CO.,LTD. and 萬野屋

Publication date15 October 2026

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