和里田 聡 (和里田 聡), president of 松井証券, indicated that the company plans to use investment videos to develop new customers, and said that its YouTube investment education programme, launched in 2019, exceeded 1 million channel subscribers in August this year.
松井証券 has been distributing an investment education programme in a variety-show format on YouTube since 2019, and continues to do so. The channel had more than 1 million subscribers as of August.
President 和里田 聡 (和里田 聡) said the company aims to attract new customers through video distribution, including by using influencers and leveraging its corporate communications capabilities. He emphasised the intention to establish brand recognition that "investment videos means 松井証券."
In July, the company announced a capital and business alliance with ファイブスター投信投資顧問, indicating that it intends to use its communications capabilities to acquire customers. The company is expected to continue expanding its business with video as a central focus.