SoftBank is launching “SUPER ARIGATO YEAR” to mark the 20th anniversary of its mobile business, the 25th anniversary of its broadband business and the 10th anniversary of its electricity business. Various campaigns, including discounts, coupons and prize draws, will be rolled out sequentially.
SoftBank announced that it will celebrate the anniversaries of its businesses through “SUPER ARIGATO YEAR.” The 20th anniversary of its mobile business, the 25th anniversary of its broadband business and the 10th anniversary of its electricity business will all be marked as milestones, and the company has stated its intention to show appreciation to customers and enhance its services.
As the first campaign, SoftBank announced the “At-Home Smartphone Discount.” The application period began on 21 October 2026, with no end date set. The eligible plans are Flat-Rate Unlimited and Paytoku 2. Customers who meet conditions such as newly subscribing to a fixed-line service will receive a discount on their monthly fee, as well as PayPay Points.
“SUPER FRIDAY 20th” is also scheduled to be held, offering coupons and exchanges for vouchers redeemable for eligible products to mark the 20th anniversary of the mobile business. The campaign is scheduled for November 2026 and will be available to customers who meet the eligible-plan and individual-contract requirements.
Other promotions and benefits include the “SoftBank Hikari Netflix Pack SUPER ARIGATO Campaign” and the “Anniversary Celebration SUPER Prize Draw.” The Netflix Pack discount will apply from the starting month through the second month, and benefits such as rebates in the form of PayPay Points are expected to be provided.