フォーバル・リアルストレート (FRS) and QubeBase announced that they will begin a business partnership focused on the use of AI from 1 November 2026. The partnership will promote AI use in the sales division by improving customer value and operational efficiency.
フォーバル・リアルストレート (FRS) will begin a business partnership with 株式会社QubeBase, which has strengths in AI technology, from 1 November 2026. The two companies plan to combine their strengths to improve customer value and promote operational efficiency, while expanding the use of AI across the company.
The partnership will focus on strengthening the use of AI in the sales division. FRS proposes office environments tailored to customer needs in areas including real estate brokerage, interior design and ICT infrastructure development, and will use AI to improve the efficiency of identifying customer challenges and developing proposals. This is intended to facilitate the consideration of multiple options and improve the quality of proposals.
As part of the company-wide rollout, the companies will pursue productivity gains with a view to linking data across divisions, while building a shared body of know-how by disseminating on-site knowledge and decision-making criteria throughout the organisation. By reducing the burden of administrative work, employees are expected to be able to spend more time engaging with customers, considering designs and generating ideas for creating spaces.
QubeBase is an AI consulting firm that supports companies in using generative AI, and will pursue the creation of new value through its partnership with FRS. Attention will focus on how the initiatives affect the evolution of working practices and office environments, as well as changes across industry as a whole.