Apple announced a range of products centered on the new MacBook Pro. It emphasized its professional focus on visual production with a PROLED XDR display, while also positioning the iPad mini as a professional device.
The local announcement centered on a news release, accompanied by an hands-on event in Los Angeles. The main focus was the new MacBook Pro, which demonstrated a design philosophy aimed at increasing its value as a professional product compared with the previous Air series.
The centerpiece of the new MacBook Pro is the PROLED XDR display, which uses OLED technology. The major improvement in image quality was presented as its key appeal. The product is intended as a professional-grade model for occupations where image quality is important, such as video production and medicine.
The touch input has been finely tuned to improve usability, including menu behavior and the suppression of image shake. The Mac itself, however, is not designed to depend heavily on touch, allowing users to choose whether to use it. The new model was announced at a starting price of ¥499,800.
Genlock support was also emphasized as a professional feature that facilitates video and audio synchronization across multiple devices. The iPad mini is likewise intended for professional use, with potential applications suggested as a tool in aircraft operations and in the medical and logistics fields.