GC ESSENTIALS, the official second line of Sweden-born GOLDEN CONCEPT, has made its debut in Japan and opened its official online store today. The range of everyday items is offered in a coordinated color palette.
The official online store making its Japanese debut opened today, marking the entry into the Japanese market of GC ESSENTIALS, GOLDEN CONCEPT’s official second line. GC ESSENTIALS carries on the brand’s DNA while offering products designed for everyday use.
The lineup includes iPhone cases, Apple Watch straps, AirPods cases, MagSafe wallet stands and iPhone straps, all unified through a shared color palette.
The color palette comprises 5 colors: BLACK, WHITE, BLUE, RED and ORANGE. The products are designed to blend naturally whether used individually or in combination.
The products use vegan leather made without animal-derived materials, with a focus on a pleasant feel and ease of handling in everyday use. Prices are listed for products including the iPhone Case 17 - Vegan Leather and Apple Watch Strap, which are sold through the official website.