ADK Marketing Solutions and TISI entered into a business partnership agreement effective 1 August 2026. The companies aim to create fans and achieve a business growth model through the use of AI, while enhancing marketing initiatives by integrating customer data and developing a DX platform.
ADK Marketing Solutions (ADK MS) and TISI have entered into a partnership agreement to create next-generation fans and achieve a business growth model through the use of AI. The agreement took effect on 1 August 2026, and the companies aim to strengthen the continuity of client companies’ customer relationships by combining their respective strengths.
As the first initiative under the partnership, the companies will develop a marketing DX platform and build AI utilization models. They will combine expertise in experience design and content development to deepen customer understanding with AI, data utilization and systems development capabilities, enhancing activities from planning through effectiveness verification.
The data to be integrated will include purchasing data, customer data, social media data, media contact data, people-flow data and CRM data. The companies will build a marketing AI utilization model that can be used for customer insight analysis, product development support, content generation and effectiveness analysis.
Going forward, the companies plan to use accumulated data to create new value and form an ecosystem beyond supporting the growth of individual companies. As fan-growth partners, they will promote initiatives that provide new value to both consumers and companies.