New Chiikawa products include lunch goods, bath items, bedding and apres les cours apparel. The launch schedule and stores carrying the products are also provided.
New “Chiikawa” products have been announced, including lunch goods and bath items, warm fitted bedding pads and sleeveless sleepers, and apparel items from the children's clothing brand “apres les cours (アプレレクール).” Lunch goods and bath items are already on sale, while the bedding will be available from 16 September and the apres les cours apparel will roll out from 18 September.
“Chiikawa” is a manga created by illustrator Nagano and first published on X. It has been popular since its serialization began in 2020 and has been inducted into the Japan Character Awards Hall of Fame. As of 13 September, the film “Chiikawa: The Secret of Mermaid Island” had grossed ¥14.67 billion at the box office.
The new lunch goods and bath items are based on a pale blue color scheme and feature the characters. The lunch range includes 2 lunch boxes, a sliding-lid trio set, a plastic cup, a sliding-lid chopstick case set, a rice-ball lunch case, a cup bag, a direct-drink bottle, a hand-towel set and a drawstring lunch bag. Bath items include a hand basin, bath stool and bath mat. The bedding range consists of a warm fitted pad (70 cm × 120 cm) and a sleeveless sleeper (50 cm × 70 cm), both of which can be machine-washed using a laundry net. The apres les cours apparel range includes textured sweatshirts, assorted T-shirts, waffle Henley-neck T-shirts and trousers, face socks, sheer socks, boxer shorts and briefs.
The new products are on sale at Chiikawa Land, Chiikawa Market and other locations. The bedding launches on 16 September, with Nishimatsuya Chain sales also beginning on 16 September. Apres les cours items will roll out at stores and online stores nationwide from 18 September.