One year after launching its business, AAIP is building a system to “deliver” generative AI support: Yada Tatsuo (矢田龍生), former head of HP Japan’s e-commerce business, appointed CRO (chief revenue officer)

Advanced AI Partners (AAIP), which provides support to embed generative AI in organizations rather than stopping at implementation, began preparing a new organizational structure as it reached its first anniversary. With the appointment of Tatsuo Yada (矢田 龍生) as CRO, the company will move to a structure overseeing sales, marketing and partner collaboration.

As background to the appointment, AAIP cited a PwC Japan Group survey and noted that generative AI use is shifting from the implementation stage toward generating results. In response, AAIP has rolled out services including Time to Value Consulting and the Claude Implementation Support Pack, and has expanded its education and utilization support through a business partnership with AlpacaTech.

As CRO, Yada will oversee designing value propositions based on outcomes, expanding partner collaboration, and building the sales and marketing structure. AAIP said it aims to have 5 alliance partners and 50 supported companies by the end of September 2027.

In comments on his appointment, Yada emphasized efforts to provide end-to-end support, from introducing generative AI through embedding it in day-to-day operations and generating results, drawing on his experience in digital marketing and e-commerce at the operational level. Representative Director Takahiko Kojiike (麹池 貴彦) also said the company would transform itself into one that continues to deliver results by welcoming Yada.