MEITO CO.,LTD.'s chocolate division recorded revenue growth of just under 7% year on year from April to September this fiscal year, with its core Alphabet Chocolate and Pukupuku Tai brands performing well. The main drivers of growth in the first-half cumulative period of the fiscal year ending March 2027 were improved in-store product movement and the contribution from Party Pack.
MEITO CO.,LTD.'s chocolate division recorded revenue growth of just under 7% year on year from April to September of the current fiscal year, the fiscal year ending March 2027. Its core Alphabet Chocolate brand grew substantially, while the Pukupuku Tai brand also performed well and contributed to overall sales growth.
Alphabet Chocolate increased by approximately 20% year on year in the first-half cumulative period, with Party Pack making a particularly strong contribution. The increase in coverage and improved in-store product movement for both regular-size products and Party Pack are cited as the reasons.
Following price revisions and product quality changes prompted by rising material costs since 2024, the company is said to be pursuing a new sales strategy in the chocolate market. The article also discusses trends for other brands, but its focus on double-digit growth in Pukupuku Tai is positioned as one aspect of MEITO CO.,LTD.'s overall growth.