Hitachi Construction Machinery indicated plans to change its company name to ランドクロス and announced plans to appoint Ohtani Shohei (大谷翔平) as its ambassador. President Senzaki (先崎) expressed his intention to accelerate new challenges and growth together with Ohtani. The change is targeted for April 2027.
Hitachi Construction Machinery announced plans to change its company name to ランドクロス. The proposed change is positioned as a symbol of the company’s future business development, and the company said it would continue considering the name change.
At the same time, the company indicated plans to appoint Ohtani Shohei (大谷翔平) as its ambassador, expressing its intention to strengthen the brand in global markets. President Senzaki (先崎) said he wanted to accelerate new challenges and growth together with Ohtani.
The proposed timing is around April 2027.