The possibility of Xiaomi launching foldable smartphones in Japan is examined based on comments from its Japanese subsidiary and market trends. Interest is high, but the market remains small, making products with a unique point of differentiation the key.
Interest in foldable smartphones is growing, but Xiaomi has not yet launched them in Japan, and any decision to introduce them will depend on the market's response and consumer awareness. Xiaomi Japan indicated that interest in foldable devices is currently high, while suggesting that the company may not yet be at the stage of launching them imminently.
As for market size, it was explained that foldable smartphones still account for "around 1%" of the overall market, partly because of the rising prices of smartphones. Their current market remains small relative to the high level of interest.
Rumors that Apple will announce its first foldable iPhone could further increase market interest. The view was expressed that greater awareness and market expansion could influence the decision on whether to launch in Japan.
It was indicated that Xiaomi's own "uniqueness" will be important for a launch in Japan. The company cited high-capacity batteries and long battery life, gaming performance and value for money, and cameras co-developed with Leica as its strengths. It also touched on the possibility of adding new points of appeal in the future.