Small Giants Market, held at GOBLIN. Kitasando, brought together companies from Japan’s alcoholic beverage, fermented food and agriculture sectors, showcasing new products that combine traditional production techniques with advanced technologies. Exhibits included the mirin koji liqueur “Me,” Kasei, Bocchi and other products, as well as gin and spirits developed using aroma analysis.
Small Giants Market, an exhibition and business-matching event connecting outstanding Japanese makers with consumers, was held on 27 August 2026 at GOBLIN. Kitasando 2nd in Sendagaya, Shibuya-ku, Tokyo. Organised by Small Giants Studio under the theme “A day to encounter food talent that makes your heart sing,” the event brought together brands that combine traditional craftsmanship with advanced technologies.
Among the notable products born from the tradition and innovation of sake brewing, Toshimaya Honten exhibited its mirin koji liqueur “Me.” Made exclusively from rice, rice koji and shochu, it was introduced as having won awards at all three of the world’s leading alcoholic beverage competitions. Ibaraki-based Nemoto Shuzo presented its plum liqueur “Kasei,” which has a rich flavour made with Nanko ume from Kishu and has won silver, gold and bronze awards.
Under the theme of new approaches to food driven by AI and environmental technologies, CULTA introduced SUNCULTA’s efforts to shorten the development cycle for new strawberry varieties. The company has launched four varieties, including the white strawberry “YUKIMI DROPS,” and is expected to grow to a production volume ranking among Japan’s top 5 in the 2026 season. Bocchi, which promotes the circular use of trees, and “saku,” craft vinegar drinks made with rice vinegar and black vinegar brewed in wooden casks, were also exhibited.
Overall, the event was well attended as a venue connecting producers’ passion with buyers’ discerning eyes, leaving visitors with a strong impression of each company’s advanced technical capabilities and its efforts to create new value.